The Top 100 Social Brands of 2009
Prediction: The small-to midsize ad agencies that make social media central to their business model will find success and thrive in spite of the recession.
Social media marketing is projected to grow at an annual rate of 34%, faster than any other form of online marketing (Forrester Research: US Interactive Marketing Spend 2009 to 2014 Report issued Summer 2009). The Fortune 500 companies not using social media has dropped dramatically – from 43% now to only 9% (eMarketer).
Virtue, a social media management company, has released its second annual ranking of the most social brands, The Vitrue 100, derived from their daily analysis of over 2,000 popular brands on the social web.
“The Vitrue 100 helps provide the industry with overall trends. We issue the list to highlight the most social brands and help demonstrate the value of social media marketing.”
The Vitrue 100 of 2009
1. iPhone2. Disney3. CNN4. MTV5. NBA6. iTunes7. Wii8. Apple9. Xbox10. Nike11. Starbucks12. NFL13. PlayStation14. Adidas15. BlackBerry16. Sony17. Mercedes18. Microsoft19. Samsung20. BMW21. Nintendo22. Best Buy23. ESPN24. Ford25. Honda26. Ferrari27. Gucci28. Nokia29. Major League Baseball30. Dell31. Coca-Cola32. CBS33. ABC34. iPod35. Mac36. Turner37. Nissan38. Toyota39. eBay40. Amazon41. Victoria’s Secret42. Nutella43. NASCAR44. Disneyland45. Audi46. NHL47. Red Bull48. Verizon49. Intel50. Subway51. Hewlett-Packard52. Puma53. Kia54. Fox News55. Porsche56. Jeep57. Dodge58. Pandora59. Walmart60. Zappos61. Suzuki62. McDonald’s63. Krystal64. T-Mobile65. Skittles66. KFC67. Volkswagen68. NBC69. Sprint70. Pixar71. Motorola72. IKEA73. Pepsi74. Cisco75. REI76. LG77. AT&T78. Converse79. The Gap80. Chevrolet81. Luis Vuitton82. Toys”R”Us83. H&M84. Philips85. General Motors86. Pringles87. Visa88. Prada89. Panasonic90. IBM91. VH192. Hulu93. Oracle94. Burberry95. SEGA96. Sears97. Avon98. Jet Blue99. Lacoste100. ComcastMany ad agencies are still behind the curve when it comes to social media marketing. Barbara Bacci Mirque, executive vice president of the Association of National Advertisers, ANA, recently observed that,
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