What is Google’s Panda Update and is it Positive for the SEO Industry?
Four Reasons Google’s Panda Update is Positive for the SEO Industry
The update to Google’s algorithm referred to by many as “Panda” has stirred a great deal of conversation within the search community, with its effects being felt by a number of high profile websites across the internet. Google has endeavoured to combat the effects of spam within its results for some time now, so it’s not really a surprise that the update penalised some of the link farms influencing search rankings.
From the perspective of an SEO agency or in-house digital PR or marketing expert, the Panda update isn’t all bad news. Below are a number of reasons that the update is a positive development for the SEO industry:
- Increased requirement for SEO services – Many digital marketers who thought they had perfected their SEO strategy may find that their rankings have shifted as a result of Panda. As such, this may encourage those with greater marketing budgets to enlist the consultancy of an SEO specialist, who can advise on the best course of action to remedy any fluctuations caused by the changes as much as possible.
- More focus on on-site and PR led SEO strategies – The Panda update has affected a great number of article and link sites because link placement within those sites is considered too easy to achieve. As a result of this, companies will look to bolster their search activity with a renewed emphasis on on-site or PR-led SEO strategies. This is not to say that links from article sites are bad, they are still important, but the most valuable links are those from reputable online blogs and publication websites.
- Less spam and link farms to contend with – If anything the Panda update does more to refine SEO by disregarding the websites that would normally be considered as spam. Links from reputable sites have become more important and whilst social networking content can still be used to spam links, the Panda update is another step in the right directions. Which leads nicely into the next point...
- A deterrent to some black-hat techniques – The Panda update has taken more steps to clean up the SEO industry and places more focus on ethical strategies by discounting any value from link farms and sources of web spam. This can only be a good development for the industry and hopefully future updates continue to move towards the same goal.
Whilst most of the fluctuations in search results have now steadied, there’s little doubt across the SEO industry that there will be further changes and algorithm tweaks down the line. With that in mind, I’d predict that SEO consultancy will become even more important for long-term success in search.
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