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Sunday 24 October 2010

Article Marketing Strategy – You’ve Written It: Now what?

Article Marketing Strategy – You’ve Written It: Now what?



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An integral part of yourarticle marketing strategy needs to be a clear plan on just what to do with your articles once you written them. It’s terrific to actually complete them, but if you want to put them to work for you, you need to have a system for not only getting them out there, but also for getting them to bring you the massive traffic you’re seeking. Let’s go over several things you’ll want to incorporate into your plan going forward.



*  Submit it to the best sites you can. Not only EzineArticles and the other top directories, but also any top blogs that accept content. Getting you article on a highly ranked, high traffic site can bring many benefits. When submitting the same original article to different sites, make sure to rewrite it to a degree where it is substantially different. Change your titles as well, but keep the primary keyword in them.



*  Create some Web 2.0 sites around this content. Some of the best to use would be sites like Squidoo, HUbPages, ZImbio and others. Again be sure to change it up enough to be unique, and to use anchor text links (with your keywords as the link text) to link back to your site.



*  Create slideshow videos of your articles. Very easy to do, and very effective. Simply create a slideshow in PowerPoint, and narrate the article over them.



*  Once you have article, Web 2.0 and video URLs in hand, you can go about promoting them. The reason some succeed and others fail at article marketing is that the pros will promote their promoters. This may be as simple as social bookmarking the article URL, blog URL, pinging those pages, Tweeting and using other social platforms to get the word out about your new content.



*  Link to your high profile articles. If you have articles on site that rank well all by themselves, like EzineArticles, Buzzle and others, you can supercharge your results by linking to these articles. This is something most won’t make the effort to do, and will leap you over them. Very smart to do in competitive markets.



Your article marketing strategy is about more than getting the articles written. Remember to promote your promoters, and you’ll find that your articles will rank higher, and ultimately get you more of that traffic you wrote them for in the first place!




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