SEO Article Writing – A Mix of Article Marketing Strategy And Craftsmanship

SEO Article Writing – A Mix of Article Marketing Strategy And Craftsmanship

SEO article marketing may strike fear into the hearts of those unclear as to the nature of search engine optimization. Indeed, with an ever-shifting target, it’s natural to be a bit uncertain as to exactly how to go about writing your content in such a way that garners both readers and rankings. However, there are a few solid precepts that if incorporated into our article marketing strategy, will allow us to do precisely that, and reap the benefits of a well-written piece that ranks very highly. Here’s a few points to remember.



* Keywords – Using not only your primary keyword but secondary keywords as well in your article, post or other content for the Web is a fatal error. The primary keyword needs to be in the title, preferably the first sentence or paragraph, and sprinkled strategically throughout the rest of the piece. Don’t go overboard: while you don’t want to get hung up on percentages, shoot for no more than once per 100 words, or thereabouts. Use related keywords and other niche verbiage to accompany your keywords.



* Titles – Good SEO article writing means that your titles are not only compelling, but serve a purpose as well. Your primary keyword MUST be in your title. This is usually part of  the title of the web page and  in the URL, and thus vital for getting the search engines to rank your page for this keyword. This is not optional. Also, your titles need to  convey something more than merely keywords to the reader. Often, you will spend more time on the title than you do on the rest of the article.



* Use Tags – Another major piece of the puzzle. Using tags makes it a great deal easier for your content to be categorized and found, and in some cases, especially on some content management software like WordPress, show up on tag pages, which are pages dynamically generated to show only posts or content bearing those particular tags. An easy way to add content without toil.



* Make It Socially Available – Make it very easy for readers to bookmark, Tweet or otherwise spread the word about your articles. Having a post or article go viral is some thing we all shoot for!



* Promote Your Content – Since presumably you are after as wide an audience as you can find, it only makes sense to promote your own content, whether that is an article, blog post, Web 2.0 site, video or other.  This doesn’t mean only content on your  site. One of the best ways to get more traffic is to  promote your promoters. This means bookmarking and/or linking to your new article on EzineArticles, or wherever it happens to be. Pages from those sites rank well anyway, and a little promotion can help them do even better, helping your own site in the process. Some primary methods of promotion includesocial bookmarking, pinging, RSS feed submission, blogging, Tweeting, social networking  and emailing news about your new content.



SEO article writing is definitely something of a craft, combining  technical elements of search engine optimization with a thoughtful, and hopefully very readable piece of content. Make it a part of your article marketing strategy today, and see if your traffic and rankings don’t improve!

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