A Great Content Marketing Strategy – Repurposing Your Articles!

A Great Content Marketing Strategy – Repurposing

Your Articles!

One way to energize yourcontent marketing strategy is to make use of what you’ve already got on hand! Many people ask what they are allowed to do with their articles once they’ve either written them or had content created for them. The answer is; a lot! The idea of using your articles to perform more than one function is key when you are trying to scale your marketing efforts, and get more eyeballs to your site. Here’s some of the more efficient ways of repurposing your articles for extra duty.



* Use Them On Your Blog or Site – You always have the right to publish your own articles anywhere you wish. A few article directories, (EzineArticles and Buzzle come to mind)  like to have first shot at the article, but other than those, put it up there! You don’t have to change it in the least, however sometimes when using the same article several places I will take the opportunity to change up the titles and perhaps the first sentence or two. This gives you a chance to target additional keywords, as well! And don’t be concerned about the so-called “duplicate content” penalty from Google. This only applies if you were to put up multiple copies of the same content on the same site.



* Post To Multiple Article Directories – You can always take advantage of the other top-level article directories out there besides Ezine and Buzzle. Some of the top tier include GoArticles, ArticlesBase, Amazines, ArticleDashboard, IdeaMarketers and  perhaps 15 more. Here’s a great list of the top article directories, with Alexa rankings, PR and follow/nofollow information. (Note that while ArticlesBase is now no-follow, they are still worth it because they rank so well, and you can get a lot of direct traffic)



* Create Some Web 2.0 Sites – There are a number of terrific Web 2.0 properties you can build out blogs and personal pages on, where you can post anything you like. Some of these include sites like Squidoo, HubPages, Weebly, Multiply, Wetpaint, LiveJournal, Xanga, and many more. Remember to use anchor text links with your keywords in them to link back to your site!



* Bundle Them Into A Free Report or Ebook - Using your content as a freeebooks and reports is a terrific way to incentivize your optin box! Give people something of value, and you will see your subscribers and opt-ins rise. Try to keep the topic as tight as you can, and tie it together nicely. Don’t go overboard with affiliate links within the document, but a few are okay.



* Make Your Articles Into Videos! – Take your content, fire up your PowerPoint and makes a few slides with your main points on them, and then narrate the article over them. A drop dead easy way to get into video, and leverage the power of video marketing! Then submit to YouTube and the other major video sharing sites.



* Make A Podcast - Do the same with a podcast. You can sometimes use the same audio track you used for the video! Then submit it to the podcast directories.



There you have it! One article can reach many more places and people than you may have imagined! Make sure that repurposing your articles is a major component of your content marketing strategy!

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