Basic On Page SEO For Your Pages

Basic On Page SEO For Your Pages

There is a general belief out there that on page SEO accounts for around 30% of your page’s ranking, while off page SEO accounts for the other 70%. Since on page is something we can effect today, whereas off page, which consists primarily of link building, can take much longer, I thought it would be useful to take a look at several items you can get started on to make your pages more SEO friendly, and thus rank better.



* Page Title Tags – Each page on your site or blog should have it’s own, keyword-optimized title tag. This is perhaps the most important part of on page SEO. Search engines routinely check this as an identifier as to what your page is all about. Make sure your page’s primary keyword is in there, and that it is well written. Don’t keyword-stuff!



* Meta Description Tag - While not counted on so much for SEO benefit, the tag is often used as your page’s description in the search engines.



* H1 – H3 Headline Tags - Make use of these tags, using keywords in them as much as makes sense semantically. The H1 through the H3  headlines are the most useful.



* Internal Links – Linking to the other pages on your site through the use of in-text, keyword anchor text links is a terrific way to boost your internal pages. This is becoming ever more popular. As a example, if you have a page onkeyword research, you would want to link to it through your pages, and not simply the site navigation.



* Outbound Links To Authority Sites – Google is fond of seeing links of this type to outbound authority sites as a way of providing value to your visitors. This is also useful for generating trackback links to your own site. See, good things come to those who give!



* Tagging Images with ALT Tags – Make sure to tag your images using the ALT attribute, and not irrelevant words, even if they are keywords.



* Keywords and Tags - Make sure you have a plan to work in your keywords, not only into your titles, headlines and body text, but also in any tags you are able to include, particularly on your blog. Be sure not to overdo this, however, as too much of this good thing will lead to problems!  One keyword occurrence per 100 words is a good benchmark to shoot for.



Doing these simple tasks, many of which can be accomplished when creating your copy, can go a long way toward optimizing your pages well, and help them rank higher in the SERPS. (Search engine results pages) Now all you have to do is get busy building some links, to deal with the off-page side of the equation!

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