Extending Your Reach – Syndication Of Your Web Content

One of the best ways to reach a wider audience with your articles is to syndicate it. You are perhaps familar with that term from the way it used to be used: a la newspaper syndication. (Okay, I guess it still is!) A popular writer has his or her column picked up and run by a syndicate of newspapers across the land. A similar apparatus exists on the Web. High-quality, SEO optimized articles are written and placed







SEO optimized articles are written and placed strategically for effect. That effect is to not only garner backlinks, but also to drive direct traffic, build brand awareness, create rankings for additional keywords and more.



You may already be unwittingly doing a bit of this, if some of your articles are on popular article directories. Many times these articles are used by webmasters hungry for more content. This results in links and traffic back to your site. Our goal is to put this kind of article syndication into hyperdrive! Let’s look at some of the ways you can do this.



*  First write some great content! The better this is, the more chance you stand of being able to place it on some high-profile sites.



*  Target popular blogs in your market for guest posts. Many of them require a lot of content to keep generating the amount of traffic they get, and you could tap into some of that. To find blogs that accept guest posts, do a Google Blog search with search phrases like “Submit Guest Post”, “Become a Guest Blogger”, “Guest Post”, “Submit a Guest Article”, or if you’re looking for a specific market, use something like “Submit Guest Post” + fitness, or whatever your market is.



*  Make sure your content is available via an RSS feed. Sometimes it’s wise to excerpt it, so the resulting placement won’t outrank your own page. This is difficult to do sometimes with authority site, but the traffic you get from them should outweigh that unfortunate occurrence.



*  Be sure to promote the content placements  with social media, and social bookmarks. Promote your promoters!



*  Think outside the box. Some of the best places to place content may not leap to mind. Sites like About.com, Gather.com, Scribd.com, good-tutorials.com and others are excellent places to submit your articles. (Scribd in particular!)



Getting your content featured on sites like these can result in not only solid, authoritative links back to your site, but just may be an avalanche of direct traffic. Make it your purpose in life to see to it that your articles have a wide presence on the Web, and are not merely buried in one article directory.

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