Without a doubt trust is a powerful thing for a company to have!
In this day and age it is clear that masses of people use the internet every day to research purchases.
Studies show that in fact, close to 90% of people say the web helped them compare options for all types of consumer goods, as well as booking travel and any other services viewable over the internet.
However, consumers are still deterred from purchasing from web sources that are touting products, with 76% saying they were less likely to trust information from a blogger that seemingly gets free samples from companies they write about.
Companies using real time micro-blogging sitesm, such as Facebook and Twitter especially, are evidently gaining a higher level of trust with the public and consumers than businesses that aren’t doing so.
Surveys show that 75% of people said that by getting short and up to date Twitter or Facebook feeds from companies, they regard them as being more deserving of trust.
Without a doubt trust is a powerful thing for a company to have!
In comparison to this, many companies that have recently been in crisis, such as BP’s role in the Gulf oil disaster and Toyota’s product fault, have shown that the internet can have a damaging effect in causing a company’s downfall.
Dave Senay, Chief Executive of Fleishman-Hillard comments that when this happens, it is important “not to overreact, but also to react with factual information, and don’t get beyond what you know,” and “do so not in a 24-hour news cycle, but in minute-to-minute monitoring.”
However if a company is already set up in the digital world well before any potential problem arises, and has built good relationships with its customers, chances are that any potential problems can be managed better.
Companies can read comments from consumers to help combat problems in a way that suits the greater good.
Predictions are that internet decision making will remain popular for the next two years and continue to gain more importance.
Social media is an amazing tool for a company to have one to one relationships with its customers and create trust that just can’t be achieved in other forms of media.
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