To Tweet or not to Tweet that is the Question

Whether you are a small business or a large corporation you cannot ignore the power of Twitter and the other social media platforms.

Amplify’d from www.ziirii.com

To Tweet or not to Tweet that is the Question

To Tweet or not to Tweet that is the question!

Whether you are a small business or a large corporation you cannot ignore the power of  Twitter and the other social media platforms.

Even if you don’t actively use tweeting to market your business you really must be aware of what other people are saying about you.

You may have spent years building your reputation only to have it reduced by some misplaced or unanswered comments.

So how do you decide if you should use Twitter as a business tool?

If you are engaging with customers and promoting any sort of product or service then you need to be on Twitter.

There is a new generation that grew up with the internet and they make decisions based on recommendations from people they trust.

Their friends are online or just a text away so they are able to ask a range of people for their opinions very rapidly before committing to a final decision.

That doesn’t mean you can discount the older generations. The fastest growing age group on Facebook is the over 50s. This group will demand a level of trust built on past experience.

If this is your customer base you will still need to maintain a good online relationship with them. In fact many of the people I find on Twitter are from this generation because they have often retired early and have time on their hands or they are running home businesses.

The fact that Twitter is mentioned frequently on television in serious news and financial programmes highlights the important place it has in today’s business world.

Short, sharp comments on Twitter accounts can influence politics and global markets in seconds. The same can happen in your micro economy – recommendations can bring you more sales and negative comments can have a dramatic impact on your bottom line.

So far I’ve written about Twitter in relation to your paying customers (or your prospects) but there are other reasons why you might want to use Twitter.

Employee engagement

Surveys and research

Franchisors wanting to maintain contact with franchisees

I’m sure you can think of many more.

Basically, Twitter can be used for any purpose where you need to build and maintain relationships.

The rules are the same as for face to face networking or customer relations so remember to be polite and take care not to offend people.

If you take the time to show an interest in your fellow tweeters it will pay you dividends over the long-term.

Remember: Twitter is the new Word of Mouth so you simply can’t ignore it! Read more at www.ziirii.com

 

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